During the two-week show in Dusseldorf the company sold 300 pieces of equipment, which Jacobson explained to PrintWeek was within the company’s expectations.
"When we looked at 2008, compared to 2012 we were fairly comparable and that’s something we were pleased with because obviously the economy’s changed a lot since then," he said.
"The one thing you’ll never know is how many you sold, because you had a trade show, compared with if you hadn’t have had a trade show. But we know many customers put off buying in the months before Drupa because they wanted to see what’s there both from your company and your competitors – this way they don’t have buyer’s remorse."
Along with the sales, the company’s Drupa booth also triggered 14,000 specific requests for information, and Jacobson said his next task was to start turning those into additional business.
http://www.printweek.com/news/...s-drupa-leads-sales/
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