Digital transformation is a phrase that many in the tech industry are tired of hearing. The term has been used for several years by IT solutions providers looking to demonstrate the value that their offerings deliver to the market. But just because we in the tech world are tired of this term doesn’t mean it has lost its importance or relevance. Digital transformation is an evolution with which many organizations are still grappling. I use the term “grappling” intentionally because many IT and business executives struggle to realize the full potential of their digital transformation projects.
After years spent focusing on internal transformation projects, I see many organizations shifting their attention to outcome-oriented strategies. In this approach, the customer experience drives how data and technology are managed across the enterprise, from the datacenter to the edge to the cloud. (You can read my recent research that digs deeper on this topic.) We could think of this as the last mile of digital transformation—where organizations shift from projects spurred by a generic desire to improve efficiency or rationalize their tech stacks to projects that get right to the heart of customer needs. This is what I call digital reinvention. more here