Despite severe challenges in the print channel from the COVID-19 crisis, ImageNet Consulting CEO Pat Russell has his eye on opportunities that lie beyond the current travails.
Printing at customer sites has plummeted by about two-thirds since the crisis began in March--though he's "treating it as a blessing" that it hasn't been worse. He's heard from peers that are down closer to 95 percent.
And while office printing may not return to pre-coronavirus levels, Russell said that Oklahoma City-based ImageNet Consulting is positioned to both survive the crisis--thanks in part to its diversification in areas such as managed IT--and to find big opportunities on the other side, such as adding new customers as the dealer channel shrinks.
"I am optimistic about what the future holds. Our diversification really lends itself to having more opportunities with our customer base and with future prospective customers," Russell said. read the rest here