By Michał Gembal, CMO Arcus S.A.
According to data from Context, deliveries of printing devices throughout the EMEA region (Europe, ME and Africa) decreased by 8 percent in Q1 2015 compared to Q1 2014. The Western European market has entered a period of stagnation (sales are not growing), while demand in the Middle East has decreased considerably. Such data may suggest that digital document flow has ousted printing devices from offices, just as electronic mail and SMSs marginalized traditional mail. Are printers obsolete? No, but other data must be analyzed to see the bigger picture.
The numbers are not growing for two reasons. First, multi-function devices (MFDs) are more widely used. MFDs incorporate the functionalities of a printer, scanner, fax and a photocopier. Consequently, the number of devices is not growing – read more here