What the heck is a Customer Success Manager? | |
By Paul Giorgi, Jun 28, 2017 10:31:31 AM | |
“Customer Success Manager.” Sounds like some sort of discount store greeter on steroids doesn’t it? Sometime earlier this decade, software companies decided to move toward Software as a Service (SaaS) where you paid a recurring set fee to access their software. Think of Spotify, Netflix and other subscription services that you pay for. As the SaaS trend moved to more complex applications and more business to business services, the Customer Success Manager (CSM) role was established. | |
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