Theres no author to this article, however I thought the article had some very good points. I will be posting the top ten trends starting with number ten and working back to number one! I will post one a day for the next 10 days.
Happy Holidays!
Anticipating The Top Ten Business Trends
10. Changing Nature of business-to-business sales.
Suppliers of business products and services will have an increasingly difficult time identifying business sales prospects and selling through traditional channels. The challange will grow as more new businesses are formed outside the traditional business mainstream as entrpreneurial or virtual businessses with no readily identifiable physcial presence such as a store fornt or office building.
To reach these non-traditional enterprises, business-to-business sales will increasingly will depend on business intelligence applications and data mining to identify prospects and new markets, on Web site analysis and similar research tools. The key to future B2B marketing success will be to find new channels and points of contact for reaching new prospects and retaining existing customers.
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