Now that social selling is a legitimate way of growing your pipeline, it’s crucial your LinkedIn profile makes a good impression.
The first major mistake salespeople make is targeting the wrong audience. But if your profile is tailored toward prospects, rather than recruiters, there’s another big pothole you need to avoid.
It’s easy to fall back on well-used terms like “experienced,” “strategic,” and “excellent.” However, these words will make buyers’ eyes glaze over. They’re so worn out they’re essentially meaningless.
At the beginning of every year, LinkedIn releases the top words people around the globe are using to describe themselves. If these are on your profile, you'll sound just like everyone else -- probably not what you're going for.
Here’s the 2018 list (from most-used to least), along with our suggestions for more convincing swaps.
1) Specialize
What it means: To concentrate in a specific area. read the rest here