Now that social selling is a legitimate way of growing your pipeline, it’s crucial your LinkedIn profile makes a good impression.
The first major mistake salespeople make is targeting the wrong audience. But if your profile is tailored toward prospects, rather than recruiters, there’s another big pothole you need to avoid.
It’s easy to fall back on well-used terms like “experienced,” “strategic,” and “excellent.” However, these words will make buyers’ eyes glaze over. They’re so worn out they’re essentially meaningless.
LinkedIn recently released the top 10 buzzwords you should avoid in 2017. Here’s the list, along with our suggestions for more convincing swaps. read the rest here