I have this one pain in my a$$ used copier guy basically out of the back of his truck who sells only used Xerox and makes so many bogus claims on his website it is unreal.
Things like they upgrade the hardware inside to make the machine run longer with less service calls, all machines have 2 months of usage on them or less, used machines that will last longer than new machines, explains to all customers that everyone else raises their service rates and he does not etc etc.
His claim for usage less than 2 months is taking the duty cycle at 200,000 pages and telling the customer that since it has 200,000 on it, it is less than 2 months old.
I have seen several customers lately falling for all this crap. He even writes a "book" called the copier industry's dirty little secrets.
What would you guys do? I just lost a deal this week to him and am still fighting to get it back after exposing the lies on his website and his claims. You would think he is running a 100 million dollar company and has offices all over the country, yet he is in a van slinging 5 - 7 year old machines. I'd be happy to share his website with anyone to take a look.