Top Ten Takeaways from Canon Drupa Event
- Successful Event: Despite lower visitor numbers compared to 2016, Canon reported significant customer engagement and investment at drupa 2024.
- Sales Success: Canon exceeded sales projections with numerous deals signed, particularly for the imagePress v1000 and v900 color series, and varioPRINT mono toner devices.
- Large Format Popularity: Sales of large format options like Arizona, Colorado, and imagePROGRAF surpassed expectations, highlighting growth in applications such as interior décor, packaging, and fine art.
- World Unseen Exhibition: Canon's "World Unseen" exhibition, featuring elevated prints, was a major attraction, offering an immersive, multi-sensory experience accessible to blind, partially sighted, and sighted visitors.
- Collaborative Projects: Canon showcased several collaborations, including the Bower Collective campaign and the Publishing 2030 Accelerator, demonstrating the power of partnerships in driving industry innovation.
- Charitable Contributions: Canon supported various charitable partnerships, donating around 10,000 books and the same number of postcards, posters, and brochures to organizations worldwide.
- Programmatic Print Demonstration: Canon worked with German retailer POCO to showcase how programmatic print can enhance modern marketing efforts with personalized printed products.
- Girls Who Print Event: Canon hosted a successful networking event aimed at promoting diversity within the printing industry.
- Broad Reach: Canon highlighted its extensive reach across Africa, engaging with stakeholders from diverse sectors like banking, hospitality, higher education, and government.
- Innovation and Future Focus: Canon emphasized its commitment to innovation and shaping the future of the imaging industry through new technologies, business models, and partnerships.