Most of the copiers we sell have toner included service agreements and we "eat" the shipping costs. We are starting to sell more and more printers and many of those customers do not have toner-inclusive service contracts. We normally charge shipping but it is not cheap, I just saw a bill for 1 toner $114.85 for the toner and $21.00 for the shipping. I'm concerned that this will turn people off when they can spend $40 at staples.com and get free delivery.
Does anyone have any ideas on how to compete with this?
Thanks
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