Tip of the Day

SEO Tips for Image Optimization

Search engines like Google and Bing will often show images in their search results, which can be a powerful draw for users. To optimize images on your website consider naming them using appropriate keywords (but as always don't go overboard) and include relevant copy on your pages that display those images.

Understanding Your Leads

You got the sale, but do you know why? Keep tabs on your leads - where they came from, what actions they took on your website, what inspired them to buy from you. Learn your strengths from your best customers to tailor your lead generation and marketing. You'll win more business and spend less money developing it.

Building a Vertical or Geographical Leave Behind

A vertical or Geographical leave behind’s aim
is to entice a Prospect to connect with you, either from reaching out to you, taking your
call or responding to your email when you reach
back out to them after foot canvasing or mailing
info to them to start the relationship. The
components of a Vertical Leave Behind should
include:

Case studies of how your dealership has worked successfully within their industry or
town.

Key names of documents that we help them
produce.

A few ideas on how to leverage their current
technology to accomplish their business goals.

Definition on how the no-­‐cost analysis works
(what you are going to do when you get there).

Anything noteworthy about your service department.

Short history of the dealership.

Letters of reference from current/past
clients.

Has anyone created a document of this type or templete to share...

Kitz, I just sent you something.