The Ultimate Guide to Objection Handling: 40 Common Sales Objections & How to Respond

Common Sales Objections

1. "It's too expensive."
2. "There's no money."
3. "We don't have any budget left."
4. "I need to use this budget somewhere else."
5. "I don't want to get stuck in a contract."
6. "We're already working with another vendor."
7. "I'm locked into a contract with a competitor."
8. "I can get a cheaper version somewhere else."
9. "I'm happy with your competitor."
10. "Competitor X says [false statement about your product]."
11. "I'm not authorized to sign off on this."
12. "I can't sell this internally."
13. "[Economic buyer] isn't convinced."
14. "We're being downsized/bought out."
15. "There's too much going on right now."
16. "I'm part of a buying group."
17. "I've never heard of your company."
18. "We're doing great in this area."
19. "We don't have the business plan."
20. "It's just not important right now."
21. "I don't see what your product could do for me."
22. "I don't understand your product."
23. "I've heard complaints about you from [company]."
24. "We don't have capacity to implement the product."
25. "Your product is just too complicated."
26. "You don't understand my challenges. I need help with Y, not X."
27. "You don't understand my business."
28. "Your product doesn't have X feature, and we need it."
29. "We're happy the way things are."
30. "I don't see the potential for ROI."
31. "It's just a fad."
32. "Your product doesn't work with our current set-up."
33. "Your product sounds great, but I'm too swamped right now."
34. "Click"
35. "I'm busy right now."
36. "I'm not interested."
37. "Just send me some information."
38. "Call me back next quarter."
39. "How did you get my information?"
40. "I hate you."

Every prospect you speak to has sales objections, or reasons they’re hesitant to buy your product. Why are sales objections unavoidable?

Because if the buyer didn’t have reservations about your solution’s price, value, relevance to their situation, or their purchasing ability, they would have already bought it.

To be successful, reps must learn how to both discover and resolve these objections.  read the rest here