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Prospect: "I think your price is a little high."

Closer: "I can appreicate how you feel Mr. Soandso. You market a product (or service) too: Given that I'm sure we will both agree that the price of any product must be considered in relation to its value and the quality of the comapny behind it, I must have failed you in the area of the presenting the value of my product and the service that my company provides. If I were working for your company, how would you suggest that I proceed at this point?

(What a great close to be a part of your arsenal. It will find the real objection day in and day out!)
Original Post
This is very true, and all too familiar. Closing the deal is all about building the value proposition. We fail to do that, and we experience the customers rejection! With so many companies exploring electronic paper management, competing with solutions rather than with price better positions us to seal the deal.

Try presenting the combined value of the digital copier and the Virtual Copier electronic paper management application as an integrated software solution. In fact, try it yourself with the 30-day trial Virtual Copier Web Site An integrated software solution means more than just network printing, which all your competitors have. It means making the copier an indispensable device that can copy paper electronically to and from your customer’s business applications. Rather than just being able to make paper copies, your customers can use the familiar green GO button to copy paper directly to an electronic filing system (cabinet, drawer, folder, document hierarchy), document management systems, and much more. At the desktop your customers can file, store, retrieve, manage, e-mail, share, print and fax, in seconds.

Bundling an easy-to-use and affordable paper management application with the power of the digital copier provides customers with a powerful reason to select your hardware over your competitors.

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