The 2 Letters Destroying Your Sales Pitch (& How to Stop Saying Them)

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The 2 Letters Destroying Your Sales Pitch (& How to Stop Saying Them)

By Jonathan Chan, May 8, 2017 8:30:00 AM

Can you spot the two letters in this line destroying the entire sales pitch?

“If your organization needs help managing X, then Y is the perfect solution for you.”

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5/8/179:21 PM

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<ul id="{%=id%}ButtonGroup" class="button-group h-popup-buttons even-button-group even-1">
    <li id="{%=id%}Okay_buttonContainer"><a id="{%=id%}Okay" href="javascript:void(0);" class="button success no-margin-bottom h-alert-modal-ok-button" role="button">OK</a><script type="text/javascript">
        (function() {
            function {%=id%}Okay_click(event, data) {
            {%=id%}Popup.hide();
        }
        
                $('#{%=id%}Okay').on('click', {%=id%}Okay_click);
        })();
    </script></li></ul><a href="javascript:void(0);" class="close-reveal-modal" aria-label="Close Modal">&#215;</a><div class="last-modal-focus focus-utility-element" tabindex="0"></div>
</div>
<script type="text/javascript">
        (function() {
            {%=id%}Popup = new SS.Popup.ModalPopup('{%=id%}');
        })();
    </script>

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The 2 Letters Destroying Your Sales Pitch (& How to Stop Saying Them)

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