Survey of inplant print/copy shops
- Canon published survey of in-house print copy and marketing department management
- Fewer than 20% of printers and in-house print rooms are fulfilling the needs of print buyers
- 80% of buyers said they would welcome more creative input from the printers they work with
- investing 46% of their budget in online marketing.
- 97% use print alongside other marketing modes
- 47% frequently run integrated campaigns involving print
- 33% of marketing budget is devoted to print
- 30% believe that print will continue to remain as important, or become even more so, in the next few years
- 40% of brand marketers surveyed said they would invest more in print if their budgets were doubled
- 33% have no way of measuring their print campaigns.
- 86% would welcome advice on combining print with digital elements for a more integrated approach
- 80% are looking to their print providers for fresh and innovative ideas that will enable their campaigns to cut through to their target audiences
- 75% said they want the printers they work with to be more consultative.