FOR IMMEDIATE RELEASE
Ricoh Web Site: www.ricoh-usa.com
CONTACT: Russell Marchetta Laura Bower
Ricoh Corporation Peppercom
(973) 882-2075 (212) 931-6127
russell.marchetta@ricoh-usa.com lbower@peppercom.com
Ricoh Takes “Two-Guys” Advertising Campaign to the Television Screen
Stan and Jerry are in the Game with Major League Baseball
West Caldwell, NJ, April 3, 2006 – Baseball and Ricoh…together again. For a third consecutive year Ricoh will team with the broadcasts of Major League Baseball games on FOX Sports Net, the YES Network and the new SPORTSNET New York, broadcasting New York Mets games. Ricoh’s new animated “Two-Guys” TV commercials will appear more than 5,000 times across 26 MLB teams in 22 major markets throughout the regular 2006 baseball season. The campaign begins today.
The 30-second spots star characters Stan and Jerry from Ricoh’s current “Two-Guys” print advertising campaign. For the print ads, Stan and Jerry, who represent users of Ricoh equipment, were designed in a woodcut artistic style. Famed animators from FilmRoman, responsible for King of the Hill and other award-winning animated series, brought the humorous duo to life. In each commercial, Stan and Jerry banter light-heartedly about the features and benefits of various Ricoh office systems.
Gigante Vaz Partners, Inc., of New York City, created the $15 million “Two-Guys” advertising campaign. The new commercials were designed to build upon the print advertising campaign introduced in IS/IT print publications in 2005 and continues on Ricoh’s strategy of, “Ricoh dependability moves your ideas forward.”
“Stan and Jerry have been real crowd pleasers in print and have contributed to helping Ricoh increase purchase consideration by almost 125%,” said Mark Pollack, vice president of product marketing and marketing support of Ricoh Corporation. “We can’t wait to see how this unique pair does on television.”
About Gigante Vaz Partners
Gigante Vaz Partners is a full service agency that has helped build strong and meaningful brand identities for brands through compelling and powerful creative that creates a unique link to the consumer. For more information about Gigante Vaz Partners access their web site at www.gigantevaz.com.
About Ricoh Corporation
Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 70-year-old leading supplier of office automation equipment and electronics, with fiscal year 2004 sales in excess of $17 billion, a 1.9 percent increase over the previous year.
Ricoh Corporation is a leading provider of document solutions. Ricoh’s fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents. Ricoh’s line of document management devices include color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators and wide format engineering systems. Additionally, Ricoh offers a wide variety of document and printing solutions directly and through strategic alliances enhancing office productivity and document workflow. Ricoh’s document management software enhances workgroup collaboration and offers secure storage, retrieval and sharing of critical information.
Ricoh Corporation directly or through its subsidiaries markets and distributes products in North, Central and South America. For fiscal year 2004, Ricoh Corporation sales exceeded $2.9 billion, an increase of 6.9 percent over the previous year.
Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh-usa.com.
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