The Vine Street fruit wine labels were printed on its HP Indigo WS6800 label press, using Manta OPP silver metalised SYN52gsm, and sealed with matt laminate before die cutting. The label was designed by Rees Morley of Morely Design Group.
"We have been building our label-printing prowess for nearly a decade now, so these wins confirm that our label printing team really know what they’re doing,” the Auckland-based company said.
“The labels for Vine Street were printed using a Color Logic metallic ink effect. For shelf impact, metallic colours really jump out. Humans are like magpies – shiny, glittery objects are attractive to us.”
The winning Vine Street labels qualified for the global awards after winning gold at the local Pride in Print Awards last year.