The channel's key target market, the SME arena, is undergoing massive changes and will not resemble its current form in the next few years thanks to digital transformation.
The idea that customers are looking to improve their business will come as little surprise but the timetable indicates that the window of opportunity is open for resellers now to pitch technology that will support change.
Research from Ricoh Europe, has found that a quarter of SMEs expect to be selling different products and services in the next five years and are looking for help innovating their businesses now to make sure they can deliver those sorts of changes.
There might be different degrees of commitment to change but 91% of those quizzed by the printer player did accept that they would be changing products and services to some extent in the next few years. read the rest here
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