Complete Document Services Coming from Sir Speedy
SIR SPEEDY UNVEILS NEW COMPLETE DOCUMENT SERVICES STRATEGY.
Company’s 35th Anniversary Punctuated with New Campaign —
MISSION VIEJO, Calif., July 2, 2003 — Sir Speedy, Inc. is launching a new advertising campaign to communicate the company’s message of complete document services. The campaign was launched last week during the company’s International Convention.
Continuing the company’s core strategy—to provide convenience and complete document services to small and midsized businesses—the campaign marries traditional printing, copying and graphic design with the company’s newest offerings of business document services.
• An Evolving Strategy
"With 35 years of network experience, we understand how information flows through a modern company—from creation to distribution," said Dan Beck, president of Sir Speedy, Inc. "This isn’t a new strategy for our network, but it is one that has followed a natural evolution over the past 10 years. As a result, no other network in our industry can boast as much experience selling and providing these new services as Sir Speedy."
Sir Speedy’s business document services are a natural complement to the company’s wide range of traditional products and services. The new services include scan-to-archive for document security; variable print to increase response rates to marketing materials; online document management that provides order tracking and reporting; fulfillment for complete assembly and shipping, and document distribution of electronic files for local production and distribution through the company’s Global Digital Network.
"Our centers have the expertise to handle all stages in a document’s life cycle with convenience, speed and flexibility," said Ron Zayas, vice president of marketing for Sir Speedy, Inc. "We’re excited about this campaign because it communicates the complete document services that our centers have been providing their customers for years."
• Ad Campaign to Include Varied Media
The national and local campaigns include television, radio and print advertisements, as well as direct mail that focus on the complete document services offered by Sir Speedy centers. All creative was done by Summit Marketing Communications in Denver, CO.
About Sir Speedy
Sir Speedy, Inc., headquartered in Mission Viejo, Calif., is a worldwide franchisor of printing, copying and document management centers. The Sir Speedy Global Digital Network™, with its alliance partners, spans nearly 1,000 locations in 28 countries.
Sir Speedy fulfills businesses’ printing needs using the most advanced printing and media technologies for full-color and black-and-white requirements. In person, online or via telephone and fax, Sir Speedy is ready to do business however it is most convenient for customers.
For more information, contact Sir Speedy Inc. at 26722 Plaza Drive, Mission Viejo, CA 92690 or call 800/237-7333. Or visit the company’s corporate Web site at www.sirspeedy.com.
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