Sharp shifts focus to health, wellness

Art PostAdmin VIP

The Japanese electronics giant, once the leader in the television industry, spent the first part of this decade unveiling larger and larger flat-screen televisions, proudly displaying a 110-inch model in its Mahwah lobby.

Now, Sharp has fine-tuned its strategy and is thinking smaller.

Over the past year and a half, the company has trimmed staff, consolidated its North Jersey operations, shifted focus from televisions to more profitable small appliance lines such as microwaves and air purifiers, and changed its marketing message to equate Sharp products with health and wellness. read the rest here, funny no mention of copiers!

7/31/168:06 PM

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