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Sharp's New Color Imager Offers Advanced Color Accuracy For Every Business

AR-C330 delivers exceptional performance for demanding office environments
and provides excellent output quality at an affordable price-per-page

MAHWAH, N.J., October 7, 2004 - Sharp announced a new color-critical
IMAGER(tm) multifunctional device designed for medium- to high-volume office
environments where cost-effective, quality document output is critical for
business success. The AR-C330 offers copy, print and scan capabilities,
multiple finishing options and an industry-leading 33 PPM copy/print speed
in both color and black-and-white. The new color MFP can reproduce any
document from simple flyers to the most demanding, color-intensive jobs,
making it ideal for office environments where color fidelity, accuracy and
reliability is vital.

"The new color IMAGER produces vibrant images, making it the perfect
in-house solution for all businesses, including those with high standards
for color output, such as corporate reproduction departments," said Cliff
Quiroga, Director, Product Management, Sharp Document Solutions Company of
America. "The AR-C330 is a versatile, functional and affordable color MFP
designed to enhance business communications and productivity."

The AR-C330 has 600 x 600 DPI resolution for crisp text and vivid,
eye-popping color on a wide variety of paper stock. This model is designed
with up to 5,100-sheet paper capacity and has proven paper-handling
characteristics that allow the user to quickly complete projects. For
example, standard duplexing makes it easy to produce professional-looking
reports and handouts that look like they were produced at an outside
service.

Businesses can also enhance workflow with the optional high-performance EFI
Fiery Controller. Users can easily share and store files with robust
scanning options offered by this controller, including Scan to E-mail, Scan
to FTP and Scan to HDD. The AR-C330 also offers Fiery's advanced printing
solutions for graphic-intense environments. The incredibly fast 1GHz TM5900
controller option enhances customer satisfaction with speed and workflow
tools for the graphic artist that allow for great color matching with
ColorWise 3. Another option is the Fiery Command Workstation(tm) 4.1, which
allows users to control job options, print queues and monitor jobs from one
centralized location.

For graphics-focused businesses, the Graphic Arts Feature options provide
easy-to-use utilities that enhance security and streamline workflow in busy
production environments. To help keep documents secure from unauthorized
users, the new triple-rewrite Secure Erase option overwrites selected files
three times. Additional options include Hot Folder, which saves commonly
used document finishing settings to help automate the printing process for
repeat jobs, Spot-On color technology, which lets the user edit and define
custom spot colors, and Auto Trap, which increases overall efficiency and
provides greater color accuracy.
The AR-C330 is available through Sharp's authorized network of dealers, who
provide service and support for the full line of Sharp business digital
document systems throughout the U.S.

For more information about the complete line of Sharp multifunction printers
and digital systems, contact Sharp Electronics Corporation, Sharp Plaza,
Mahwah, N.J. 07430, or call 800-BE-SHARP (800-237-4277). For online product
information, visit Sharp's Web site at sharpusa.com.
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