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MAHWAH, NJ, Aug 12, 2010 - Sharp Electronics Corporation today announced that John Herrington has been named President of Sharp Electronics Marketing Company of America (SEMCA). In this position, Mr. Herrington is responsible for all the U.S. sales and marketing of all Sharp's consumer electronics products including those in the display, audio and video categories, as well as health and environment-related products. Mr. Herrington reports to Mr. Toshihiko Tanimoto, Sr. Executive Vice President, Sharp Electronics Corporation.

Mr. Herrington has extensive experience and a highly successful track record within the consumer electronics and appliances industry. Most recently, as President of U.S. Sales at LG Electronics USA in Englewood Cliffs, NJ, he set the strategic foundation and led LG Electronics' revenue and market share growth in the home electronics and home appliance businesses. Mr. Herrington joined LG Electronics USA in 2002. Prior to LG, he spent 10 years at Amana appliances in various marketing and sales leadership roles where he rose to Vice President of Marketing and National Account Sales.

"I am excited to be leading Sharp's U.S. consumer electronics division," said Herrington. "Around the world the Sharp brand stands for quality, value and innovation, and I look forward to joining the Sharp team to help further the growth of Sharp's brand and market share in the U.S."

"John's strong background in consumer electronics and deep relationships with retailers will benefit Sharp," said Mr. Tanimoto. "We are pleased to have him leading our consumer electronics team and we are confident in his ability to help Sharp achieve steady growth."

Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS(R) Liquid Crystal Televisions, 1-Bit(TM) digital audio products, SharpVision(R) projection products, Notevision(R) multimedia projectors, Insight(R) Microwave Drawer appliances, SuperSteam(TM) ovens, Plasmacluster(R) air purifiers and the OnEnergy(TM) solar system. For more information visit Sharp Electronics Corporation at http://www.sharpusa.com

Sharp is a registered trademark of Sharp Corporation
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