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Date: March 1, 2012

TO: MFP Dealers & Distributors

SUBJECT: April 1, 2012 Price Increase

Effective April 1, 2012, Sharp Imaging & Information Company of America (SIICA) will increase prices on B&W and color MFPs and accessories on average 5%. Revised price lists will be distributed shortly.

Sharp like other Japanese electronics manufacturers is dealing with the strengthening of the Yen against the dollar. As we bring value-add products to the market we have been faced with cost increases and the appreciation of the Yen and have tried to avoid a price increase for as long as possible. However, given today’s business climate we have decided to increase our prices at this time.

We value your business and will continue to bring best–in-class MFP products to the market.

Sincerely,


Richard Boomsma
Senior Vice President, Sales
Sharp Imaging and Information Company of America
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