Yesterday I received my copy of Selling from the Heart (Larry Levine). I got through the first 80 pages last night and will try to finish the book up this week.
For those of you that don't know Larry, he's been and still is a Print4Pay Hotel member. He started in the copier Industry in 1988. Larry and I first met back in the early 2000's at a Ricoh Show in Vegas I believe. Ever since then we've kept in touch through the forums and a few phone calls each year.
If you get the chance I recommend getting the book and maybe even think about distributing to your sales team. It's an easy read and can help newbies and veterans alike. For me it's a success story that is still continuning for Larry. In addition there's been some valuable content that can help us all become better at what we do.
Personally I'm exciting for Larry, got me to thinking maybe I need to write a book. We'll see, I still gotta do my day job of selling office technology (copiers) and I still love doing that.
Ar