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Samsung Launches Premier Color Laser MFP, Experiences B2B Growth

By Carl Schell, Associate Editor, December 15, 2009

At its spacious and slick showroom, Samsung Experience, at the Time Warner Center in New York City, Samsung Electronics America (SEA) officially introduced its new flagship hybrid color laser printer, the MultiXpress CLX-8540ND. Additionally, company representatives provided a handful of industry analysts with an update on B2B sales. Though the briefing was short, the news was long on success stories and examples of how Samsung continues to be a factor in the document imaging market.



Converging On A3



News of Canon’s proposed acquisition of Océ is just the most recent instance of the consolidation that’s happened in the industry. However, with the economy still facing major hurdles to get back to respectability, device consolidation has become even more prevalent in the last year or two. Replacing an underutilized A3 device for a printer MFP that a few departments can share is one example of an organization streamlining its operation and being more cost-conscious.



And that’s why Samsung’s developed the MultiXpress CLX-8540ND—the flagship of the company’s B2B portfolio. The A4/legal color MFP, which carries a suggested retail price of $8,249, has a rated speed of 40 ppm in color and black. Offering standard network print and scan, and copy functionality, as well as all types of optional fax capabilities, the CLX-8540ND is “designed for workgroups in large corporate environments and SMBs,” said Doug Albregts, vice president of SEA’s Information Technology Division, adding that it’ll help bridge the gap between letter/legal versus ledger printers by including advanced features typically found on traditional A3 devices.



Three of these “advanced” features are auto-color detection, whereby pages in a mixed color-and-black document are output accordingly; scan-to-hard drive functionality, which allows a file to be stored on the unit and subsequently be printed on demand; and standard accounting, allowing administrators to manage usage for individuals that, in turn, provides increased security and helps conserve consumables.



Though more or less typical of A4 devices in this speed range, the CLX-8540ND has a customizable full-color touch-screen LCD; on-board editing tools to enhance color output—Easy Color Manager; and comprehensive security measures, including standard hard drive overwrite, various methods of authentication and IPsec, IPv6 and SSL support. Standard and maximum memory capacities are 1 and 2 GB, respectively, while standard and maximum paper capacities are 620 and 2,720 sheets, respectively. The internal tray has a capacity of 500 sheets, and organizations can purchase an optional internal finisher that staples up to 50 sheets in one position; the 2-bin staple finisher and 4-bin mailbox sorter offer a combined capacity of 1,000 sheets, while the former can staple up to 50 sheets in one position. (For more information about the CLX-8540ND, stay tuned for the upcoming Lab Test Report.)


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