IRVINE, Calif – September 6, 2007 – Samsung Electronics America Inc., the world’s second largest laser printer manufacturer, has its new vision set on leading the printer industry with printer business solutions for the laser printer & multi-function printer (MFP) category. Backed by its ownership of printer research & development, design and manufacturing processes, Samsung is working to accomplish its goal by delivering superior value, superior reliability, and superior solutions to business printing users through its growing product line of Professional Series Printers.
“Samsung recognizes that laser printing solutions and color are the next revolution to the enhancement of business printing,” said J.H. Kim, President, Samsung’s Information Technology Division (ITD).
“Samsung’s ability to control core hardware and software development, time to market, and manufacturing process, provides Samsung with a distinct flexibility advantage to create monochrome and new color MFP solutions in the business printing environment. Samsung can bring innovative new printing technology to market faster, while providing excellent compelling cost of ownership value, to meet the needs of business users applications. It is these capabilities that will help differentiate Samsung from the competition," said Jay Shears, Director of Office Automation, Samsung’s Information Technology Division (ITD).
Differentiated Manufacturing, Research and Development
Samsung’s ownership of the printer manufacturing, research, design and development process gives the company a significant competitive advantage over other companies who are dependent upon vendors for various core hardware & software components.
Samsung dedicates a significant portion of its printing global revenue and scientists to the research and development (R&D) of new printing technologies. This technology investment formula is already prevalent in other committed technologies such as: LCD panel, CDMA handset and DRAM manufacturing.
New Business Customer Solutions Group
To further underscore Samsung's commitment and investment to the business printing industry, Samsung has designated the Printer Business Customer Solutions Group as the champion of providing these flexible, timely solutions to businesses in various vertical markets.
“The solution is the product. The Business Customer Solutions team will transform technology into user friendly solutions for business users. Through its new Business Customer Solutions Group, Samsung will leverage its ownership of superior technology to provide easy to use, reliable, and affordable printing solutions for the business market,” said Shears.
About Samsung Electronics America Information Technology Division
Samsung’s Information Technology Division (ITD) markets a complete line of award-winning LCD Monitor products, including professional large format LCD and Plasma displays. ITD also markets an award-winning line of color and monochrome laser printers and multifunction devices, video security systems and the family of Samsung Q1 Ultra-Mobile Personal Computers (UMPC). Samsung ITD is committed to supporting the needs of its channel partners in the professional, commercial, corporate, and SOHO markets. Based in Irvine, California, ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information or call 1-800-SAMSUNG.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
CONTACT: Alice Collins Talia Ron
Samsung Electronics America MWW Group
Information Technology Division For Samsung Electronics America
Information Technology Division
Phone: (949) 975-7245 (949) 567-9319
E-Mail: acollins@sea.samsung.com tron@mww.com
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