Quora has roughly 200 million monthly users worldwide -- almost double the number of users they had during the same time last year. That’s a lot of people, and a lot of prospecting potential.
So what is Quora?
Quora is a Q&A platform where users post questions and source answers from other community members. Good answers get “upvotes” that give them more visibility and authority. Sound a lot like Reddit? There are some important differences that make Quora more attractive for professional outreach.
First, Reddit is used primarily to share news and entertainment, while Quora is used for knowledge sharing around career growth, job questions, and life advice.
Second, Reddit lets users be anonymous, which encourages some of the NSFW subreddits (a.k.a. forums) it’s infamous for. In contrast, most Quora users link their profiles with their Google, Facebook, and/or Twitter accounts. This creates a level of accountability for its users and contributes to Quora’s reputation as a source for business networking.
So, how do you use Quora for sales prospecting? Here are eight steps to get started.
Get Started Sales Prospecting on Quora
1) Create an Account
Start by creating an account. Quora will ask you to sign in using either Facebook, Google, or an email address. I recommend signing up with your company email so you receive prospecting-related notifications in your work inbox. After you’ve chosen your preferred method of sign in, click “continue.”
2) Follow Relevant Interest Channels
Next, you’ll be prompted to “follow” at least 10 interests. Choose those related to your ideal customer, industry, and professional expertise. If you’re a sales rep for HubSpot, you might choose interests like SaaS, Sales, Web Marketing, and Business. read the rest here