Roy Harding Named Regional COO for Xerox

Roy Harding Named Regional COO for Xerox

Roy Harding has been named chief operating officer of Xerox Developing Markets Operations Regions East. Harding was previously vice president of the Office Group for the Xerox’s Developing Markets Operations.


Xerox DMO is focused on growth opportunities in emerging markets and countries around the world. The DMO East division headed by Harding covers the Middle East, Africa, Central and Eastern Europe, the Eurasian countries, India and Russia. A commensurate role was announced for Latin America and the Caribbean, known collectively as DMO West.

“To ensure we are delivering on our long-term strategy for Xerox in developing markets, we have instituted a new role at the head of our operations in the east,” said Jean-Noël Machon, president, Xerox Developing Markets Operations. “During almost 25 years with Xerox, Roy has driven outstanding results. His leadership and experience make him an excellent fit for this regional role.”

In his new post Harding will have responsibility for operational oversight in DMO East. He will direct product marketing and sales, global services, and customer service operations for Xerox’s subsidiaries and partner organizations throughout the countries under his purview. Harding is supported by Marius Pesinaru, vice president of Operations for DMO East, who is based in Bucharest, Romania.

“My main objective is two-fold,” Harding said. “First, to ensure DMO East customers of all sizes receive the full value of Xerox technology and services, and, second, to continue the development of a high-performance operating environment for Xerox in these dynamic markets. “

Harding also outlined specific strategies on which his team will focus: supporting operational field management; developing key, talented people; improving the overall performance on cash, profit, and revenue; and capturing the full market potential for Xerox.

Harding joined Xerox in 1985 in the United Kingdom. He has held a number of senior positions for the company, including general manager of Xerox Middle East and Africa and marketing director for Xerox in the Middle East, India, Eurasia, Russia and Africa. Prior to that, he was a business division director for Middle East and Africa and also served as general manager for concessionaires within Xerox U.K., where he was instrumental in the development of the ‘Premier Partner’ program with concessionaires in Europe. In January 2007 he was named vice president of the Office Group for Xerox DMO, a post he held until May 2009.

Harding lives in Newbury, U.K., and is based in Xerox’s London office.