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Ricoh Selects StayinFront Sales Force Automation Solution

- StayinFront's Technology to Enhance
- Ricoh's Sales Force Automation Program


FAIRFIELD, N.J. January 21, 2003 - StayinFront, a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and e-business systems, today announced that RICOH U.S., a recently formed business unit within Ricoh Corporation of West Caldwell, N.J., has selected StayinFront's Sales Force Automation solution for its entire direct selling channel, to standardize and improve their sales process nationwide.
Ricoh Corporation, which oversees the operations of Ricoh in North, Central and South America, had sales of more than $2.7 billion in fiscal year 2001, and employs more than 11,000 people. Lanier Worldwide Inc., a wholly owned subsidiary of Ricoh Corporation, has already deployed StayinFront's Visual Elk System to its 1,200 users. The new relationship is expected to bring the total users within Ricoh to 2000. RICOH U.S. will implement Visual Elk(tm), StayinFront's enterprise-wide solution for managing and integrating all points of customer interaction, Panorama(tm), a powerful data analysis and decision support tool and add-in solutions to
include: Opportunity Management, Solution Selling and Knowledge Management.

Thomas R. Buckley, chief executive officer of StayinFront said, "Total cost of ownership isn't just a short-lived theme in today's enterprise technology buying decisions, it's a pervasive reality. With Visual Elk, Ricoh can economically and efficiently support the business process changes dictated by its organization, whether merger and acquisition, new product launch or campaign management. We're pleased to expand our successful relationship with Ricoh Corporation."
"Our selection of StayinFront's SFA solution is part of a series of initiatives to reinvent Ricoh, making it an easier company to do business with, said Hede Nonaka, vice president of marketing for Ricoh. "The recent experience with implementing an SFA system for Lanier has given StayinFront a comprehensive understanding of our strategic business needs. With their unique, flexible technology, StayinFront is a key supplier that can help us quickly standardize our systems and business processes across the Ricoh organization, plus guarantee us continued investment protection for the future."

About Visual Elk
Visual Elk is designed to provide a single CRM platform that can manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. Visual Elk is a highly configurable, cost-effective, enterprise-wide solution. The unique Object-Oriented data models utilized in Visual Elk allow an exact fit CRM system to be configured for use with an existing business structure without costly and time-consuming programming code. The system can be seamlessly delivered through multiple applications simultaneously; across a network, via the Web or through a remote, disconnected field force, giving maximum flexibility to the corporation as technology and business needs change. Visual Elk's powerful and flexible system has been installed in more than 220 companies with over 30,000 users worldwide.

About Panorama
Panorama is a powerful data analysis and decision support tool specifically designed for non-technical users. Through the use of intuitive Drag, Drop and Drill technology, Panorama can be used to quickly and easily analyze sales, marketing and financial information from any ODBC database. Panorama can be delivered as a Windows® application or through a browser, via the Web.



About Ricoh Corporation

Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 66-year-old leading supplier of office automation equipment and electronics, with fiscal year 2001 sales in excess of $14
billion.

Ricoh Corporation is a leading provider of computer-connected and digital multifunctional document systems, and is a market leader in color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators and wide format engineering systems.

The Company oversees Ricoh operations in North, Central and South America, including the Savin, Gestetner and Lanier brands. For fiscal year 2001, Ricoh Corporation sales exceeded $2.7 billion.

Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh-usa.com.
About StayinFront, Inc.

StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems. StayinFront's family of products includes Visual Elk, the company's flagship CRM software; Panorama, a powerful stand-alone or integrated data analysis and decision support tool; Web Works, an eBusiness configuration technology; Pocket Elk, a fully-featured CRM system for the Microsoft Pocket PC platform based devices; and Industry Add-ins and Solution Add-ins for specific business management needs. StayinFront offers a rapidly configured and implemented solution to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. Computerworld has selected StayinFront as a Top 100 Emerging Company for 2002 for its performance excellence and quality achievement. Among the new analysts following our company and products are Dale Hagemeyer of Gartner, Inc. and Karen Smith of the Aberdeen Group, Inc. The Company's innovative work in the development and implementation of Windows CE solutions was recognized when StayinFront was invited to join the Microsoft Mobile Solutions Partner program. Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Belgium, Australia, Singapore and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems around the globe. The company can be contacted via the Web at www.stayinfront.com.
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Note to editors: Visual Elk, Panorama, Pocket Elk, Web Works, Active Elk and
StayinFront are trademarks of StayinFront, Inc. All other trademarks are
owned by their respective companies.
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