These machines do look rather like their predecessors, the Ricoh MP C3002/MP C3502/MP C4502/MP C5502, but there are significant new features to be found under the hood.
First of all, they all run SRA3 (320 by 450 mm, equivalent to 12 by 18 inch stock in N America). It allows for printing A3 (or Ledger) output right to the bleed giving ample margin for trimming. So these machines are suitable for marketing departments and design agencies etc - they handle the larger stocks required, plus they have an option for an E-22C Fiery RIP.
Another new feature is the scan to text PDF, aka searchable PDF. Many other MFPs in this segment of the market already provide scan to PDF text, which improves document workflow while obviating the need for OCR as a second step in a process.
Lastly, there's an all-new internal finishing option being launched with this new range of copiers. It supports 1- and 2-point stapling but can also be fitted with a hole punch - all without substantially increasing the overall size of the machine.