Japan's Ricoh, on Friday, unveiled three new laser and multi-functional printers and announced plans to expand its dealer and reseller partners to tap the fast-growing printer market in India. The new range of laser printers are priced between Rs.6,500 and Rs.12,800.
“The introduction of our new range of printers and genuine refill programme, Indians can now get consistent printer performance and low cost of ownership…our market research revealed that customers were using non standard consumables to achieve lower cost of ownership. This was adversely impacting the printer performance,” Ricoh India Managing Director and Chief Executive Officer Tetsuya Takano told journalists here.
“In some specific models in mid- and high-end printers from our existing models, Ricoh is offering guaranteed print cost, a unique maintenance option by which the customer pays a fixed charge for each print/copy, irrespective of the coverage area,” he added.
All the new models have print speed of 13 pages per minute, with the duty cycle of 10,000 pages a month. These three models are supported by Ricoh's genuine toner refill programme that brings down the total cost of ownership by 70 per cent, he pointed out.
About the company's future plans, Mr. Takano said: “In addition to our existing partners, we now plan to expand our channel presence by appointing over 800 printer partners and system integrators in the current