Ricoh to start making Toshiba copiers on 7/1/24?
- Etria, a company controlled by Ricoh (15% ownership from Toshiba Tec), announced it will start manufacturing MFPs on July 1, 2024
- The division, headquartered in Kanagawa, Japan, will apparently make both Ricoh and Toshiba branded MFPs
- Apparently, the differentiation will be a unique print controller in Ricoh or Toshiba versions
- Toshiba hopes to reduce R&D expense by 30 billion yen
- “It is challenging to differentiate while seeking scale advantages...”; stated Ricoh CEO Akira Oyama