Ricoh report on printing offset versus digital
offset printing in 2015 had 90% market share
- compared to 7% for digital
- It is envisioned that by 2025, offset will decrease to a 75% share while digital printing will increase to 15.2%
- The growth of digital printing is due to:
- variable data management in transactional business and direct mail
- unusual short-run applications such as business cards, small packaging and ID cards.