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PRESS RELEASE
FOR IMMEDIATE RELEASE

Ricoh Web Site: www.ricoh-usa.com
CONTACT: Linda Montefusco Jennifer Kuhl
Ricoh Americas Corporation Peppercom
(973) 882-2172 (212) 931-6111

linda.montefusco@ricoh-usa.com jkuhl@peppercom.com

RICOH RECEIVES WIRELESS LEADERSHIP AWARD FOR WIRELESS SOLUTION DESIGNED TO ENHANCE CUSTOMER SERVICE MODEL

West Caldwell, NJ, May 26, 2009 — Ricoh Americas Corporation, a leading provider of digital office equipment, today announced it received a Wireless Leadership Award in the Business Impact category for its innovative customer relationship management wireless solution on the BlackBerry® platform. Presented the award during Wireless Enterprise Symposium 2009, Ricoh was recognized for enabling positive change within its organization through enhanced customer service.

Ricoh wanted to takes its service delivery model to the next level by creating an application that would mobilize all aspects of service calls handled by its field technicians in order to improve call efficiency and give technicians more control over the tasks performed during their day. To accomplish this mission, Ricoh engaged Mirifex, an application provider, to create an application specifically for BlackBerry smartphones being used by its technician staff.

“Ricoh is honored that our mobile solution has received this prestigious accolade as it demonstrates our customer service leadership in the office equipment industry,” said David Greene, senior vice president and national sales manager, Ricoh Americas Corporation. “We are committed to driving innovation throughout our organization especially when it comes to enhancing service levels and results we are able to provide to our valued customers.”
Leveraging the Mirifex Mobile Framework – a flexible forms-based platform – Ricoh and Mirifex developed an application that connects BlackBerry smartphones to Ricoh’s back end Oracle ERP system database. As a result, Ricoh field service technicians can dispatch service calls, open and close incidents, view and track various inventories, and order parts, all from their BlackBerry smartphone. Besides empowering technicians to be more efficient, the solution enables them to improve business metrics, consistently meet and exceed the terms of customer Service Level Agreements, reduce calls to the dispatcher and streamline operations overall.

Glen Mandernacht, vice president, Direct Technology Services, Ricoh Americas Corporation added, “Our mobile solution for BlackBerry is helping us gather and distribute information in a consistent way across all channels and across all our customers, so our service levels keep us competitive in the industry.”

For more information on Ricoh and its products and services, please visit www.ricoh-usa.com.
About Ricoh Americas Corporation

Ricoh Americas Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 73-year-old leading supplier of office automation equipment and electronics, with fiscal year 2008 sales in excess of $20 billion.

Ricoh Americas Corporation is a leading provider of document solutions. Ricoh’s fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents.
Ricoh Americas Corporation directly or through its network of authorized dealers markets and distributes products in North, Central and South America.

Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh-usa.com.

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All referenced product names are the trademarks of their respective companies.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
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