Ricoh Production Print executive interview
- Cannata Report interviewed Gavin Jordan-Smith, SVP of commercial and industrial printing
- Claims that company is seeing growth through its dealers with direct mail and digital transition
- Stated that the leading application for Ricoh production print customers is inkjet in the transactional space with inkjet division growing at a rate of 115%
- For the Pro C7200 production color laser system, dealers now have option to obtain a fifth color via a subscription service
- “the reason I say toner is not going away, is because inkjet will have to improve the graphic quality capability before it can take market share from toner-based digital printers”
- Planning on a virtual national dealer meeting during 2021