RICOH MP 401SP vs SP4510SF Equals WTF!

We have published CPP's for both of these models.  The SP 4510sf is anywhere from $.03-$.035, & the MP 401spf is $.0155-$.017.  Based on that gap, the break-even is about 41,000 images.  On a 36 month lease, that's a little more than 1,100 images per month, whereas on a 60 month lease it's not quite 700 images per month.

Personally, I like the strategy behind having the two models priced differently.  The printer manufacturers (specifically HP & Lexmark) have been doing this for years, & it gives you options.  Typically, I would deploy the low-cost/high CPP device as the standard for single users and the high-cost/low CPP device as the standard for workgroups.  That being said, there's no way in hell I'm going to be selling a $.030 per page device with any type of regularity.

The only way this works is when you are doing a fleet replacement against aging HP's. There are a zillion 42XX HP's and even though they are cheap to run on 3rd party cartridges customer are looking for something new. We are seeing closer to .01 on the MP 401 and SP 4520 which opens up lots of possibilities. Put 20 of them on a lease, replace the whole fleet with a single model and end up with a TCO of .013 or so. Getting to a single invoice, supplies and contact is icing on the cake.