Ricoh holds dealer event
Held on 2/9/2023 at Lincoln Financial Field, home of the Philadelphia Eagles NFL team
- Attended by representatives from 74 dealers
- Included tour of field, interview area, locker room and press box
- Hosted by Jim Coriddi (SVP of Dealer Division) and Carsten Bruhn (CEO of Ricoh North America)
- Bruhn detailed Ricoh’s “North Star” model:
- Focus on delivering customer-centric value
- Focus on high value industries
- Relevant value propositions
- Organizational agility
- Culture of excellence
- 80% of millennials are more apt to do product and technology research online prior to reaching out to dealers
- -Coriddi discussed marketing standing:
- Claims that Ricoh is #1 in office color laser MFPs, based on IDC report for Q3 of 2022
- #2 for A3 b/w laser MFPs behind Canon
- #1 in entry level color production placements according to Keypoint Intelligence
- Dealer production hardware revenue up 124% in 2022
- Will launch 18 new A4 models in next 18 months
- DocuWare solution revenue up 215% YoY
- Next meeting to be held on 3/8/23 in Austin, TX