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Ricoh Corporation Introduces The Aficio Ap410/Ap410n Series

Compact Monochrome Laser Printers Deliver Cost Effective Printing Solutions


West Caldwell, NJ, March 21, 2005 – Ricoh Corporation, the leading provider of digital office equipment, today introduced the Ricoh® Aficio® AP410/AP410N Series, two monochrome laser desktop printers that offer superb image quality, intuitive device management utilities, and low operational costs. By combining a sleek, compact design and advanced performance capabilities, the Aficio AP410/AP410N Series is the ideal printing solution for small businesses and workgroups.

In order to stay ahead of the competition, small businesses and workgroups are continuously searching for ways to cut costs without sacrificing performance. With a low cost per page, large expandable paper supply and long-lasting toner cartridges, the Aficio AP410/AP410N Series significantly reduces office expenditures while maximizing workflow efficiency. The printers also produce high-quality, professional prints at the rapid speed of 28 pages per minute (ppm). In addition to its attractive running costs, the Aficio AP410/AP410N Series’ ergonomic design provides convenient front-access paper trays and a comfortable desktop fit even when fully configured with multiple paper trays.

“Our small-business customers require technology that enables them to achieve optimal levels of office productivity and efficiency,” said Hede Nonaka, vice president of marketing for Ricoh Corporation. “The Aficio AP410/AP410N Series meets those needs by providing a professional quality printing resource with network ready features all at a low total cost of ownership.”

Besides cost and performance, small businesses and workgroups are seeking effective strategies to protect information assets. To fulfill business security needs, the Aficio AP410/AP410N Series includes a SmartDeviceMonitor that enables users to encrypt print data via an Internet Printing Protocol, and a Locked Print feature that suspends output until a PIN code is entered into the control panel. An optional Network Data Protection Data Unit, available only in the Aficio AP410N, allows for data encryption so the printer can properly recreate the data stream. These comprehensive security solutions help protect against opportunistic or targeted threats and information theft.

Advanced features of the Aficio AP410/AP410N include:
· Fast Output Speeds Up to 28 ppm with a 7.5 second first-page-out time
· User-Selectable Resolution Settings Up to 1200 x 1200 dpi at full engine speed, producing high-quality, professional prints
· Standard 500-Sheet Paper Tray and 100-sheet bypass with the capacity to hold up to two additional 500-sheet paper feed trays
· Peer-to-Peer Printing Available Via Bi-directional IEEE 1284-Compliant Parallel and USB 2.0 ports, plus connectivity via standard Ethernet 10/100 BaseTX interface in the Aficio AP410N
· Print Ability on Paper Stocks and media types including transparencies, card stocks, recycled papers, custom paper sizes, and envelopes
· A PDF Direct Print, which allows the Aficio AP410/AP410N Series to receive and print PDF files from connected PCs

To meet the growing business needs of small offices and workgroups, the Aficio AP410/AP410N Series can be enhanced with the optional IS200e Image Scanner upgrade, which provides full color and black and white scanning at 16 ppm and 33 ppm, respectively. The IS200e enables digital information distribution with Scan-to-Email, Scan-to-Folder, and Scan-to-Print options. High quality document resolution can be achieved with the IS200e Image Scanner’s true optical resolution of 600 x 600 dpi.

The Aficio AP410 is available at a suggested retail price of $599.00, and the Aficio AP410N is available for $799.00. Additionally, the IS200e Image Scanner is available at a suggested retail price of $1750.00.

About Ricoh Corporation
Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 69-year-old leading supplier of office automation equipment and electronics, with fiscal year 2003 sales in excess of $17.1 billion.

Ricoh Corporation is a leading provider of multifunctional document systems, including color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators and wide format engineering systems. Additionally, Ricoh offers a wide variety of document and printing solutions directly and through partners that enhance office productivity and document workflow.

Ricoh Corporation directly or through its subsidiaries markets and distributes products in North, Central and South America. For fiscal year 2003, Ricoh Corporation sales exceeded $2.8 billion.

Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh-usa.com.
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