Ricoh Continues Fifth Season of Advertising With Major League Baseball
WEST CALDWELL, N.J., March 24 /PRNewswire/ -- Ricoh Americas
Corporation, the leading provider of digital office equipment, today
announced that for the fifth consecutive year it will maintain a strong
advertising presence in the pre-, post- and in game broadcasts of Major
League Baseball (MLB) throughout the entire 2008 season. Ricoh is the
sponsor of the broadcasts of Major League Baseball games on FOX Sports Net,
the YES Network SportsNet NY and other regional sports networks
representing 25 teams in 22 markets.
To build on the momentum Ricoh gained last year, it is continuing with
the "I am Your Idea" campaign, which ties into Ricoh's dependability
strategy as well as the overall theme of moving customer ideas forward. The
campaign will include 30-second spots that highlight Ricoh's overall line
of high-quality and reliable products and solutions, including its
award-winning color products and line of printers, copiers and
multifunction products (MFPs).
"We are pleased to continue the 'I am Your Idea' advertising strategy
as we believe the messages introduced in this campaign of reliability and
effective business solutions, truly resonate with our customers," said Kirk
Yoshida, chairman & CEO, Ricoh Americas Corporation. "We are excited to be
sending our message to Major League Baseball fans for the fifth consecutive
year and are confident that our message will continue to be seen by
millions of baseball fans in 2008."
This year Ricoh Company, Ltd., the parent company of Ricoh Americas
Corporation will sponsor the "2008 Ricoh Major League Baseball Opening
Series," which is taking place in Tokyo, Japan at the Tokyo Dome.
Sponsoring the opening series in Japan is part of Ricoh's strategy to
enhance the power of its brand globally. Ricoh's title sponsorship includes
the opening series of Major League Baseball between the World Series
Champion Boston Red Sox and the Oakland Athletics, on March 25 and March
26.
About Ricoh Americas Corporation
Ricoh Americas Corporation, headquartered in West Caldwell, N.J., is a
subsidiary of Ricoh Company Ltd., the 72-year old leading supplier of
office automation equipment and electronics.
Ricoh's fully integrated hardware and software products help businesses
share information efficiently and effectively by enabling customers to
control the input, management and output of documents. Ricoh's line of
document management devices include: color and black & white digital
imaging systems, facsimile products, printers, scanners, digital
duplicators, production printing products and wide format engineering
systems. Additionally, Ricoh offers a wide variety of document and printing
solutions directly and through strategic alliances enhancing office
productivity and document workflow. Ricoh's hardware and software enhances
workgroup collaboration and offers secure storage, retrieval and sharing of
critical information.
Ricoh Americas Corporation directly or through its network of
authorized independent dealers markets and distributes products in North,
Central and South America.
Information about Ricoh's complete range of products and services can
be accessed on the World Wide Web at http://www.ricoh-usa.com.
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