As we all look forward to 2021, we need to accept a few things, and then ask ourselves some important questions. First, we need to accept this new reality and the monumental changes it brings. Q1 of 2021 introduces a new political regime with new approaches to business, taxes and much more. Like it or not it’s a fact. Second, the real impacts of COVID19 on business have yet to be seen. One thing we do know is that the business world is forever altered, so approaching business with the same BAU mentality and practices is absolutely insane. This leads us to ask some really powerful questions. With all these changes what’s most important to focus on and execute? What do we have to be great at now? How should we engage with potential customers? How should we alter our communication? How do we iterate and iterate to get as virtual as we can? What are some of the options in selling that we have long rejected that we should now consider? How do we drive activity that creates revenue? And more…. Much more!  Read more Here ( I thought this article was awesome and I'm going to read it again)