Services are the bread and butter of a partner’s business. According to The 2112 Group, the average solution provider earns between one-half and two-thirds of its revenue and profit through services – managed, professional, and cloud.
Another way of looking at services is in pure dollars. For every $1 a solution provider takes in, at least 50 cents is a result of its skills and expertise.
The value and importance of services aren’t lost on Samsung partners. More than eight out of 10 of them offer pre-sales consulting services through which they help customers identify and define their technology needs, and design solutions that address those needs.
Another three-quarters of Samsung partners offer managed services, providing post-sales monitoring, maintenance, and management of hardware and software deployed in their customers’ infrastructure. Around the same number of partners are offering integration services, in which they meld different technologies together to create systems. And roughly six out of 10 Samsung partners offer some form of cloud service, either applications (SaaS) or infrastructure (IaaS).
Services are an important part of the partner revenue equation. While some hardware products and software sold through licensing offer significant inherent margins, the yield is often a one-time event. If you like immediate gratification, product sales are your thing, though it’s important to be aware that margin will fluctuate from deal to deal. read more here