Production print growth data

Production print growth data

• Report from NAPCO Research
• Commercial print shops that offer customized web portals expect average revenue increase of 12%
  • Use of web portal benefits:
    • 94% = strengthened customer relationships
    • 93% = increased sales
    • 90% = reduced labor costs
    • 88% = increased order volume
• Books on-demand printing to grow 2.3% to 6.6% during next 3 years
• Direct mail revenue will reach $13.2 billion
  • Benefits from variable data direct mail solutions;
    • 69% = higher conversion rates
    • 64% = higher repeat purchases
    • 61% = higher customer lifetime value
    • 60% = improved ROI
    • 57% = higher average order value
• Applications that will see growth:
  • 63% = dimensional mailers
  • 63% = brochures
  • 61% = self-mailers
  • 59% = postcards
  • 57% = flyers
  • 44% = newsletters
  • 38% = catalogs
• Photo printing and merchandise market to reach $7.4 billion by 2028