Production print for direct mail increase
Report published by RRD of Chicago, IL
- 48% say their marketing department’s use of printed marketing materials is increasing
- 73% see a recession as an opportunity to gain market share
- 61% expect to maintain or increase marketing
- 58% agree that mixing print and digital components in an ad campaign yield better results
- 53% say different channels resonate more with different audiences
- Most struggle to track print response rate effectively
- 47% use brochures, flyers, lookbooks, etc.
- 46% use direct mail
- 89% use QR codes in print marketing
- 66% are using automated, triggered messages
- 4% use RFID