Even as many businesses shift to a digital-first approach, there’s still a lot of money to be made in the print market, said David Fisher, senior sales manager for the VAR channel at Brother International.
As print moves toward a subscription-based model, solution providers can generate revenue not just from selling hardware but by offering professional services such as product infrastructure management and customizing workflow solutions.
“It’s not the most cutting-edge technology, it’s not the most exciting thing, but I can guarantee you that almost every one of your clients is still printing,” Fisher said during a session at the XChange+ 2021 event in San Antonio, Texas.
Print management is about a $762 million market, Fisher said during his presentation at XChange+ 2021, hosted by CRN parent The Channel Company. In 2019, consumer and office printers printed more than 1 trillion pages in the U.S. alone. read more here