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Or Akiva, Israel -- February 19, 2010 -- Press-sense announced today the appointment of Amir Shaked, President of Press-sense Americas for the past two years, to the position of CEO of Press-sense. The managerial changes are effective immediately. For more information, go to www.press-sense.com.

Management Quotes

Shlomo Ben David (Benda) noted, “Having led the company since it was founded by Amir Karby in 2001, I believe that the time has come for new management to take the company to the next stage. The past few years have proven the validity of our Business Flow Automation strategy. The implementation of our iWay solution has moved from the pioneering early adopters into the mainstream market, and we decided it was time for a management change inside Press-sense. I will continue to be committed to the Company’s success, and will be actively assisting the company and the board in any way I can.”

Amir Shaked added, “I have great faith in the success of our company, its talented employees and our products and I would like to thank Benda and the Board for the trust they have placed in me. Our Powered by Press-sense™ technology has been vetted, selected by several industry leading OEMs, and deployed in thousands of end-customer environments by Xerox, HP, Océ, Presstek, InfoPrint and leading independent channels. I am committed to realizing the Press-sense vision of end to end Business Flow Automation based on an open platform, and to the strengthening of our strategic relationships through alignment, transparency and execution. I have already begun making changes inside Press-sense to reflect this new direction.”

Customer Quote

Consolidated Graphics (CGX), headquartered in Houston, Texas, is the largest digital printer in the world and one of North America’s leading commercial printing companies, (No. 10 in the Printing Impressions Top 400).

Ric Davis, EVP of Operations at Consolidated Graphics Inc. (CGX) says, “We welcome the new focus at Press-sense and in view of our experience, we are confident that Amir Shaked is the right person to lead the company, going forward. CGX selected Press-sense as a strategic partner to build our workflow solution because we shared the same vision of automation and standardization of processes in digital print as a means to enhance productivity and profitability throughout the organization”.

About Press-sense

Press-sense is the world’s leading developer of Business Flow Automation for the Print Industry™. By applying process automation to the print service provider’s business (from order taking, price quoting, through planning, estimating, , fulfillment and shipping), the company’s Press-sense iWay™, and Press-sense Manager™ solutions offer printers the tools to fully manage, control and automate their online and offline business operations. Going beyond typical Web-to-print and MIS features, the company’s solutions enable commercial printers to provide value-added services, develop new revenue streams, strengthen client bonds, and reach new markets, while keeping ahead of an evolving industry. The company’s solutions provide commercial printing and digital service providers with business management tools that maximize production efficiency, monitor and reduce costs, and increase profit ratios. For more information about Press-sense, distribution channels and their offerings, please visit www.press-sense.com.

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Copyright 2010. Press-sense, Press-sense iWay, Press-sense Manager, Powered by Press-sense, Business Flow Automation for the Print Industry, and the Press-sense logo are all trademarks and/or registered Trademarks of Press-sense Ltd. its subsidiaries or affiliates in the United States and/or other countries. All other company or product names are the trademarks or registered trademarks of their respective holders. All rights not expressly granted are reserved.

Press Contacts

Yael Ayalon
Marketing Manager
T: +9-724-626-9000
E: yaela@press-sense.com

Craig Kevghas
Partner
Boston PR Network
T: 978-392-8990
E: craig@bostonprnetwork.com
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