Sharp’s electronics business is currently in such dire straits that it’s now asking its workers to buy its own products to help it pull in some much needed revenue.
While you might consider it a matter of routine for company employees to consider their own products over a rival’s, the Japanese company’s timing suggests that in this case, their livelihoods may depend on such action.
To ensure it doesn’t put too much pressure on its lower-paid workers, the company has even created a list recommending how much each employee should spend according to their position and income.
High-earning executives, for example, have been told to purchase Sharp products to the value of at least 200,000 yen ($1,622) , while those working in middle management are being told to fork out at least 100,000 yen ($811). Meanwhile, front line staff need to spend a minimum of 50,000 yen ($405) on Sharp-made goods, the FT reported this week, adding that purchases should be made in the next two months.
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