Jeff Surrette sells copy machines, although that's not exactly how he sees it. He works for RICOH and they sell copy machines, although that's not exactly how they see it either. Jeff and his company both agree that they are in the business of technology. They change the way business is done and although their machines do have the ability to make copies, this is such a tiny incremental fraction of what they do, they choose not to let photo-copies define their business at all.
I own several large businesses throughout Massachusetts, and these businesses need copy machines. As such, it's rare for more than a week or two to go by where I am not approached by someone in the copy machine business. Three years ago I was approached by Jeff Surrette, and he got through to me. You see, this is in and of itself quite rare. I get approached enough by copy machine sales people, that I always delete their messages, and never have the time to reach back to them. Except for Jeff.
If you are in sales, or if you own a business of your own, this article is one of the most important that you will ever read because ...........read more here
