OKI Data Australia, a global manufacturer of business range printers and multi-function devices, today announced that it has appointed Leading Edge Computers as a reseller to support the strong sales growth of its range of printer and MFP solutions.
Leading Edge Computers will offer OKI access to 140 independent, privately-owned IT specialist companies predominantly located in rural and regional areas. OKI selected the organisation on the basis of its market footprint, strong brand reputation and specialist service support. OKI Data Australia’s sales strategy is one hundred per cent focused on the channel.
“We’re impressed with the scale, reach and proven expertise of the Leading Edge Computers member network and are pleased to have the organisation as our newest reseller organisation in Australia,” said Greg Mikaelian, National Sales Manager, OKI Data Australia. “We understand that companies are looking for a complete solution – a printer solution with local technical support and local service capabilities. With OKI’s market leading technology and marketing support, along with Leading Edge Computers’ expertise with end user customers, regional companies gain access to a powerful solution that has been successfully deployed across different vertical markets and in a range of companies from SME’s to large enterprises.”
Leading Edge Computers has been trading for more than 10 years and is one of the largest specialist, independent IT resellers in Australia. Each store is independently owned assuring customers of the highest levels of customer service and technical excellence.
Lee Scott, Group Merchandise Manager, Leading Edge Computers, said, “OKI is a strategically good fit for Leading Edge Computers. Their staff took the time to really understand our business model while our members will now have access not just to the great OKI range of printers but also to the OKI managed print services program which is simple and flexible to meet individual member requirements.
“Our members will now be able to build revenue streams in areas such as technical support and the supply of consumables. At the same time they have the option to manage customers directly in areas such as service and installation, or alternatively, they can tap into OKI directly.
“Our business strategy is to help our independent business members develop and growth their business, and ultimately increase their margins based on great customer service. OKI will play a key role in helping to strengthen our specialist IT member stores’ business,” said Scott.
Oki Data Australia has 120 approved channel partners in Australia providing national sales and support capabilities. The company provides its resellers with access to training, marketing, lead generation promotions, and dedicated dealer support lines. In addition, the company helps its distribution partners with stock management and dealer channel programs.
About Oki Data Australia
Oki Data Australia is a global manufacturer of business range printers and MFP’s. The company commenced operations in Australia in 2009 following the acquisition from long-time master agent and distributor, IPL.
Over 30 years ago OKI pioneered LED printing technology, an advanced form of printing using fewer parts compared with the more widely known laser printing. This in turn provides many benefits to users including longer product life, fewer operational issues, increased reliability and better image quality over the entire life of the print engine.
All OKI printer products are supported by Australian-based technicians and a three-year warranty.
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