Océ Supports Graphic Arts Market as Gold Sponsor of InterACT
Cross-channel Direct Marketing Educational Event
Océ customer Direct Group co-presents transpromo session
at InterACT! Conference
August 5, 2010 – Trumbull, CT– Océ, an international leader in digital document management and delivery, announced that it is demonstrating its commitment to the direct marketing industry as a Gold Sponsor of the InterACT! Conference, August 10-11, 2010 in Rosemont, IL.
InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. It is the first event to demonstrate how to integrate print, online, mobile and social media as high-achieving, interactive marketing campaigns.
“When it comes to creating documents with strategic color and data-driven promotional messages, Océ helps customers build the underlying infrastructure for effective marketing campaigns. Print has earned a spot as a key component of multichannel marketing, and no one does it better than our customers. Direct Group’s interact session on transpromo marketing serves as an excellent example for other printers and service providers who want to grow in that direction. We are proud to be a part of the transpromo story attendees will hear at this session,” said Francis McMahon, member of the InterACT! advisory board, and Vice President, Marketing Océ North America, Production Printing Systems division.
Océ Customer Presents TransPromo Session with InfoTrends
Direct Group President and CEO Don McKenzie, will join InfoTrends Senior Consultant, Matt Swain, in the following session on Tuesday, August 10 from 4:45 to 5:30:
Transaction Documents: A Different Kind of Billboard
TransPromo communication involves placing messaging on must-read transactional documents like invoices, statements and notifications. It is an effective and economical way to deliver messages to the right person at the right time, the right way. In this session, attendees will hear from companies that are leveraging the “white space” on transaction documents to cross sell, build loyalty, get referrals and drive revenue. It is becoming a “different kind of billboard” for direct marketers.
“Océ offers an extensive portfolio of integrated graphic communications solutions, including hardware and software products that help their customers deliver more personalized full-color digitally printed campaigns,” stated Chris Bondy, Director at InfoTrends. “By providing a streamlined workflow from composition though production across a wide-range of imaging technology, they help their customers deliver a more satisfying service experience, build loyalty and create new business opportunities. We are looking forward to having Océ share their expertise with our attendees.”
For more information on the event, visit www.interactconference.net.
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Océ North America
Production Printing Systems division
Media & Analyst Contact:
Carro Ford Weston
Phone: 859-771-5091
carrof@earthlink.net
About Océ
Océ is a leading international provider of digital document management technology and services. The company’s solutions are based on Océ’s advanced software applications that deliver documents and data over internal networks and the Internet to printing devices and archives -- locally and around the world. Supporting the workflow solutions are Océ digital printers and scanners, considered the most reliable and productive in the world. Océ also offers a wide range of display graphics, consulting and outsourcing solutions.
Océ employs around 22,000 people, with 2009 revenues of approximately $3.7 billion, operates in around 100 countries and maintains research and manufacturing centers in the Netherlands, the United States, Canada, Germany, France, Belgium, the Czech Republic, Romania and Singapore. Océ North America is headquartered in Trumbull, CT, with additional business units in Chicago, IL; New York City; Boca Raton, FL; Salt Lake City, UT and Vancouver, BC. North America represents over 37% of Océ’s worldwide revenues, and employment is over 9,000. For more information about Océ, visit www.oceusa.com. Outside the U.S., consult http://global.oce.com.
"Océ” and the Océ logo are registered trademarks of Océ-Technologies B.V. All product and company names are trademarks or registered trademarks, are the property of their owners, and are respectfully acknowledged.
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